Branches

The turnover of the German automobile trade is € 210.86 billion. This figure is made up of turnover in the new and used car markets. Turnover from new cars has recently risen sharply by 13% and was worth €121.13 billion in 2019. Of this, the larger share of € 73.43 billion is accounted for by passenger cars and the remainder by commercial vehicles. 89.73 billion € are attributable to the continuously increasing turnover of the German used car trade of passenger cars as well as commercial vehicles. 

In 2019, absolutely 7.6 million. Germans planned to buy a car in the next few years. This figure has remained relatively constant since 2015, with fluctuations of up to +/- 0.5 million Germans. The average used car price at the brand dealership is ~€16,470 and is thus far above the average price of ~€9,780 per automobile in the independent trade. The average price of a new car is ~€33,580. The average prices are steadily rising and offer an increasing capital supply in the market.

Due to an increasing level of digitalisation, more than 30% of all new cars will be sold online by 2025. In addition, car dealers are losing revenue from the lucrative service business. This will result in a major drop in sales for dealers. Dealers should reposition themselves together with the manufacturers in order to have positive cash flows in the future. A focus on customer experience and customer loyalty will be in demand in the future and requires appropriate planning.